Everything starts out
looking like a toy.

We build tools at the intersection of operations, product, and AI — then write about what we learn.

See what we're building →

Products

Alpha

FlowFrame

Turn screen recordings into step-based training content. No video editor required.

Ideation

SalesBarker

A personal CRM that lives in Google Sheets. Your pipeline shouldn't need a platform.

Open Source

Doorplate DIY

A WiFi e-ink meeting room sign you build in an afternoon. ESP32 + Flask, $50 in parts.

Open Source

Modern Graphics

Turn written arguments into clear, repeatable visuals. No design tool required.